Sometimes an attempt at Product/Market Fit fail is best illustrated by the Unit Test vs. Integration meme.
Unit Test vs. Integration Test is an engineering meme, but it has real-world entrepreneurial application.
The Problem with Building Out Your Million-Dollar Idea:
Many startups are focused on building out their product or service to be ready for the build-it-and-they-will-come tsunami they envision. However, the rubber doesn’t in fact hit the road until there is Product/Market Fit (in terms of a ‘lean startup’). Meaning, the marketplace validates the idea with their pocketbook (or voting with their feet so to speak).
When this happens, often there is a rude awakening such as…
Meaning their idea works perfectly (unit fit) to solve a problem… that only they think needs to be solved or brings resolution to the need established (integration test).
The Solution to Failing Product/Market Fit
- Employing a lean startup approach can greatly improve your first run at product/market fit. Everything comes from your customer segment–everything. Build only what customers are begging for.
- After the fact, go back to the drawing board. What is your customer segment needing/wanting?
You need to plan for and execute both a successful unit test AND integration test before moving on to scale.∎